Roela Hattingh is copywriter and strategist at Flow Communications. She was previously a lecturer in copywriting and the creative process at the Vega School of Brand Leadership, AAA School of Advertising, and the University of Johannesburg. In 2014 she was awarded a bursary from NB Publishers to study creative writing at the University of Pretoria. Her dissertation deals with the works of Afrikaans novelist, Etienne van Heerden. She is the author of academic articles, and is the recipient of various Pendoring and Loerie Awards. Hattingh works as a freelance copywriter, and presents workshops in creativity and creative writing.